May 31st, 2016 is set aside to stomp out tobacco use around the world. The World Health Organization (WHO) is leading the effort with support from various groups and organizations around the world. “Get Ready for Plain Packaging” is the theme of this year’s campaign. The colorful and exciting packaging of tobacco products is a large part of their appeal. By limiting the type of packaging that can be used the appeal of the product is limited, as is advertising abilities, and the tendency to mislead consumers. Creating standardized packaging for all tobacco products will also increase the effectiveness of warning labels and other health information related to the products. An example of the standardized packing that WHO, and others helping with the cause, would like to implement can be seen below.
Plain packing for tobacco products is part of a larger picture of tobacco product control. This packaging builds on already existing regulations of the market. Everyone can take action to stop tobacco use in their world. Individuals, policy makers, and civil society can step up and encourage government officials to adopt plain packing for all tobacco products!